Create it. Speak it. Sell it.
You bring real expertise and something to sell.
Build your next signature talk. Practice it live. Leave ready to start using it.
Over two days, you'll work alongside a small group of experts and speakers to:
September 10 and 11 · 9am to 2pm Pacific · Live on Zoom
Most of the experts I work with have the opposite problem.
You have years of stories, frameworks, client results, opinions, and lessons you could teach. You know your work well enough to talk about it for hours.
The hard part is deciding what belongs in the talk.
What story actually matters? What does your audience need to understand before they're ready to work with you? What can you leave out without oversimplifying the work you've spent years mastering?
So the talk keeps getting pushed back.
Not because you have nothing to say. Because turning everything you know into one clear, compelling talk is a different skill than being good at what you do.
AI can structure an idea, tighten a story, build an outline, and give you ten different ways to say something.
I use these tools. We're going to use them in the workshop.
But AI can only work with what you recognize as worth bringing to it.
Most experts are too close to their own material to always know what matters. The story you almost skip may be the one that makes people trust you. The idea you assume everybody knows may be the thing your audience most needs to hear.
AI can organize what you bring it.
It cannot reliably tell you what you forgot to bring.
That's why we're not going to spend two days alone with a prompt.
We'll use AI to move quickly, but we'll build in a room. You'll hear other people's stories, watch me find the pieces they almost skipped, and start recognizing the same blind spots in your own material.
The goal is not to have AI write a talk for you.
It's to use it to help us get to a strong first draft much faster, without losing the parts that make the talk yours.
Day one is about getting the right ideas into the right structure so you can make real progress on the talk quickly.
Learn the three ideas that shape what goes into a talk that moves people toward action before you write a word of it.
Use an AI-guided interview, with me and the room helping along the way, to pull your best stories, teaching, and ideas into a clear talk structure.
We'll work on material from the group so you can see how I decide what belongs, what needs to go deeper, and what can be left out.
I'll also show you tools you can use to start turning the talk into slides, so you can keep building, refining, or practicing however you want between the two days.
You'll leave day one with a strong first draft of your talk map and enough material underneath it to start practicing, building slides, and getting it in front of people.
Day two is about getting the talk out of the document, hearing what happens when you actually give it, and connecting it to the offer and business behind it.
Practice key parts of your talk and get direct feedback on where you sound strongest, where the room believes you, and what still needs work.
Learn how to move from teaching into an offer without suddenly sounding like you stopped speaking and started selling.
Map how to get the talk in front of the right people and what it could be worth using the real numbers in your business.
You'll leave day two knowing what is already working, what to practice next, and how to start using the talk to create clients and revenue.
These are clients who built their talks with me, in the work this workshop is built from.
Nima Rahmany 100%+ ROI from one talk. Made back his full investment within a month of the VIP Day.
David Perez Cold traffic webinar conversion went from 5% to 24%. Over 7 figures in additional revenue in one year.
Glen Ledwell, Co-founder of Mind Movies Broke a 10-year webinar plateau in one VIP Day. New version beat the control almost immediately, in half the time to deliver.
Charles Byrd Speaking to 7-figure audiences where direct pitching wasn't an option. Shifted his story and positioning so desire built naturally. Audiences left inspired. Business grew anyway.
September 10 and 11 · 9am to 2pm Pacific · $500
Save my seatQuestions before you commit? Reply to the email that brought you here.
I am a story strategist and talk coach. For ten years I have helped coaches, speakers, and experts find the message underneath their expertise and build talks that convert.
My clients have used their talks to generate $130,000 in a single day, triple webinar conversion rates, and build speaking careers that replaced the businesses they were relieved to leave. I host The Story Engine Podcast and I wrote The Story Engine and High Converting Talk.